West Village Market & Deli
Location: The Bledsoe Building, 771 Haywood Road, West Asheville, NC 28806
(828) 225-4949
Oh West Asheville, how I love thee!
I live up on a mountain just south of Asheville. I’ve been a hermit for nearly a decade being a mommy, spiritual seeker, artist, and book writer. One of the main reasons I began this blog was to get myself back into the world—one groovy Asheville area spot at a time. I’ve been to West Asheville before, long ago, but I haven’t really been back until just recently.
West Asheville is the kind of place that makes me sad that I live up on a mountain, if such a thing is even possible. Understand that I LOVE my mountain; every little pebble, every tree, even the pain-in-the-ass bear that upends our trash on a semi-regular basis. However, that being said… there is absolutely zero “community” on my mountain. This has all been just fine with me… well, until I wandered around West Asheville and became reacquainted with the concept of an actual community neighborhood. *wistful sigh*
Downtown Asheville usually gets all the attention for being the wild, eclectic place to visit—and all that is true. Downtown Asheville IS pretty groovy. I wouldn’t consider downtown to be a “neighborhood” though, not exactly. There are some new condo projects that are attempting to change downtown to be more residential, but so far, it’s still mostly dedicated for shopping, art galleries, museums, and dining. Fun, but most folks go home at the end of the day.
West Asheville has many of the same kinds of resources as downtown, but it is set within a functioning and vibrant neighborhood community that has worked hard in the last 10-15 years to improve the historic district in every way imaginable. The main road for West Asheville is Haywood Road. If you drive down this one street, you will find all sorts of interesting places to shop, browse, and eat.
I had the pleasure of visiting several businesses in West Asheville recently. I will review them as I have time to sit and soak in the distinctive flavors of each in turn. Today, I would like to share my experience with the West Village Market & Deli, formerly called The Grove Corner Market.
West Village Market & Deli is a true neighborhood grocery store that relies heavily on local farms and businesses for their stock. The mission of the store is to be as environmentally responsible as possible. I walked through the store and surveyed the scene before ordering my lunch. The produce looked beautiful and was being carefully tended by one of the employees. The wine and beer section was great and included locally crafted brews as well as organic and regular wines. The cheese section looked like a work of art. There were several rows of other grocery items as well, including natural health supplements and spices. It’s not a huge place, but the selection of items seems quite carefully planned to be filled with the “go to” items that people in the neighborhood have shown they want.
At the far back end of the store is the deli department, which has a menu of vegetarian, vegan, or meat included sandwiches, all served on delicious, locally baked breads. Next to the deli is a juice bar that is called “Farmacy Juice and Tonics”. I came in to do a review, so I asked the Deli Manager, Brandon, to direct me to their most popular sandwich and fresh extracted juice drink. Brandon explained that the “Tempeh’s So Asheville” was their most popular sandwich and he also recommended the Parrot Ginger juice. So I ordered both items up and sat down at one of the tables.
The Parrot Ginger juice came first while my “sammie” was getting a toast from the panini grill. The juice was extracted right in front of me, fresh and beautiful. It had carrot, apple, pear, and ginger in it. It was bright, pungent and warm from the ginger, and simply delicious. Their juice and tonic menu looked fascinating, a range of yummy healthy drinks and more medicinal ones. I was particularly interested in their “Farmacy Cleanse Package” at $25, which included an entire days worth of juices, tonics, and raw energy soup for those who wanted to do a day long detox cleanse. It included a wheatgrass juice cocktail (8 oz), Rejuvelac pro-biotic master cleanser lemonade (2 qts), super yin protein smoothie meal replacement (16oz), green vitality energy soup (32 oz), goddess synergy herbal roots tonic (8oz), with a daily routine/instruction guide. I may just have to hit that up after the holidays, but it occurred to me that some tourists come to Asheville specifically for holistic healing. If so, the “Farmacy Cleanse Package” at WVM may be an excellent resource to tap before other holistic healing sessions.
My sammie came out, all hot and grilled, with potato chips and a pickle on the side. I haven’t had tempeh in a long while, but I figured that I would trust the palate of the West Ashevillites and have what they like to have. (I think, actually, the proper term is “Ashevillian”, but it makes it sound like we wear black masks and rob trains.) The first thing I noticed was the bread, which was the kalamata olive bread from a local bakery. It was dense, crunchy from the grill, delightfully chewy, and had fabulous olive flavor. The next thing I noticed was the creamy and savory smoothness of the dill havarti, avocado, roasted red pepper, and pesto mayo. Next to say howdy were the textural and firmer counterpoints to the creamy elements; the red onion, banana peppers, romaine lettuce, and the local Smiling Hara grilled soy tempeh.
The “Tempeh’s so Asheville” sammie was a symphony of harmony and balance having its little Zen way with my mouth. It was a big sandwich, so I ate half and took the rest with me for later. When I got home hours later, ravenous from too much holiday shopping, I excitedly remembered my half sandwich! It was cold from being in my trunk, but that sandwich was AWESOME cold. I attacked it like a crazy person who you might even believe was an actual vegetarian. I didn’t miss the meat in that sandwich at all.
If you are coming to town, please do yourself a favor and roam beyond downtown. Cross the French Broad River to exit #2 and go to West Asheville. You’ll find that all the personality you expect of Asheville carries over quite nicely, but is expressed through a lovely sense of community. The West Village Market & Deli is a fantastic example of this kind of homey goodness sprinkled with a funky flair that I believe is at the soul of West Asheville. They also deliver for a small fee to areas within Asheville! One word of caution though, you may leave town with a real estate guide and end up coming back to stay. I’m just saying. I nearly did that and I just live 23 minutes away!
This review was written by Stacie Coller, author of “Awake in Angelscape: The Scenic Route to the Sacred Self”, available on Amazon.com.